RESEARCH

All work begins with research, a fundamental step towards understanding each client’s mission, goals, strengths and challenges. Normally the client has had an analysis of the competition and comparable developments. We expect to use this data and the client’s experience to develop an effective marketing strategy.

STRATEGIC MARKETING PLAN DEVELOPMENT

We generally recommend the creation of a strategic marketing plan, first holding an intensive marketing charrette with the entire team present. This workshop will yield clear marketing and sales goals, from which DPA will develop a strategy for achieving them. We then develop the complete marketing plan, budget and timeline. Concurrently, we begin implementing critical strategies such as logo design, press kit development, early advertising and collateral creation and web site design and optimization.

PUBLICITY & MEDIA RELATIONS

We specialize in identifying our clients’ most unique selling points and presenting them to targeted local, national and international media. The development of press kits, planning media tours, coordinating special events and one-on-one meetings with editors are some tactics utilized in capturing the media’s attention and gaining publicity for your company. We also offer media training for clients who are required to serve as their organization’s spokesperson.

MARKETING MATERIALS & ADVERTISING

We are experts at establishing new brands and strengthening existing corporate identities through the development of unique collateral and sales materials. Working closely with several top creative agencies in the United States, we can develop a family of distinctive collateral materials, web sites and DVDs, advertising, direct mail and other strategies.

LEAD GENERATION

What differentiates us from most marketing firms is our understanding of the dynamics of sales lead generation. Among the many strategies we are experienced in launching include broker programs in gateway North American and international cities, property owner referral and enchantment tour programs, targeted e-mail leads list development, luxury vacation home show participation and Internet lead generation.

SPECIAL EVENTS

We often involve our clients in well-established events that target the luxury demographic such as golf and tennis tournaments, billfishing tournaments, top boat shows, luxury vacation home shows and food & wine festivals. Whenever possible, we collaborate with governmental ministries of tourism, hotel brands and major airlines to share expenses.

ELECTRONIC COMMUNICATION

It’s no secret that electronic communication is where the future lies in delivering messages. David Pearson Associates remains on the cutting edge of the latest methods for reaching your target audience. Highlighted below are some of the electronic tactics that our firm specializes in developing and implementing:

• DVDs
• Web Site development and optimization
• Blogs
• E-Brochure/Newsletter
• E-Blasts
• Podcasts
• RSS feeds
• Social Media Programs